BERNARD PARFUM
Adding a spark to everyday rituals.
Bernard Parfum is a fragrance and home objects brand rooted in memory, travel, and the timeless beauty of collected artifacts. Inspired by founder Todd Nickey's grandfather, Bernard, the identity was designed to capture the spirit of a refined collector: someone who viewed style as a reflection of character rather than ornament. The visual system draws from the romance of discovery, balancing understated typography with heritage-inspired details that feel equally at home among rare antiques and contemporary interiors.
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Identity Design
Art Direction
Product Design
Sourcing & Development
Packaging Experience
From Identity to Keepsake
Every touchpoint was thoughtfully conceived to create a layered unboxing ritual, extending the brand experience beyond the product itself.
Hand-poured candles and fragrances arrive in a structured box, wrapped in a reusable cotton furoshiki scarf featuring a custom pattern inspired by vintage block printing. Designed to be kept and repurposed, the packaging extends the life of the experience beyond the purchase, turning each object into a keepsake.
Together, the identity and packaging create a tactile world rooted in craftsmanship, storytelling, and the enduring power of scent. Each fragrance becomes a vessel for memory, transporting the senses through places, cultures, and moments collected over a lifetime.
BERNARD PARFUM
These projects were made possible through collaboration, with contributions credited wherever possible. If any attribution has been overlooked or requires correction, please get in touch.
Client: Nickey Kehoe | Todd Nickey
Brand Identity & Product Design Collaboration: Frederick McSwain
Photography: Roman Tyukayev